About CindyJ

You’ve Done Everything They Told You To Do

You’ve invested in programs, attended workshops, followed expert advice, shown up on social media, created content, and worked hard to build your business. And yet, you’re still wondering why attracting clients feels harder than it should. Maybe you’ve found yourself thinking:

  • Maybe I’m missing something
  • Maybe everyone else knows something i don’t
  • Maybe I’m just not cut out for this

If so, I want you to know you’re not alone. And more importantly, it’s probably not you. In my experience, most coaches, speakers, and purpose-driven entrepreneurs aren’t struggling because they lack talent, expertise, or passion. They’re struggling because they’ve been trying to build their business using strategies that don’t fit who they are.

The Missing Piece

For years, the online world has taught people to chase visibility.
Be on more platforms. Post more content. Follow more trends. Do more.
It’s about creating alignment.

  • Alignment between your message and your audience
  • Alignment between your strengths and your strategies
  • Alignment between who you are and how you show up.

Because when alignment is present, attraction becomes easier. And when attraction becomes easier, profitability follows.
That’s why one of my favorite sayings is:

Alignment + Attraction = Profitability

Hi, I’m Cindy J, Known as the Visibility Wiz

For nearly 20 years, I’ve helped coaches, consultants, speakers, and purpose-driven entrepreneurs attract clients, clarify their message, and build businesses they genuinely enjoy running. I believe your business should feel like your playground. In fact, that’s exactly why I named my company Profits Playground. Think about it… When you were a child, the playground was a place where you got to choose what equipment you wanted to play on and who you wanted to play with. Your business should be the same way.

  • You get to choose the strategies that fit your strengths.
  • You get to decide which tools belong in your business.
  • You get to work with clients you genuinely enjoy.
  • You get to collaborate with people who inspire you.
  • You get to build a business around your values, not someone else’s rules.

That’s what makes a business not only more successful, but far more enjoyable to run.

A Few Fun Facts About Me

From left to right: my son Brian, grandson Daveed, me, my husband Mike, my daughter Amy, and my grandsons Lamont ad Mel.

A Few Things You Should Know About Me

  • I went to speech therapy through the seventh grade – I was a confused child listening to Mom’s New York accent and Dad’s Okie accent
  • I was not named until I was a month old and I got my name from Hurricane Cindy
  • I helped decorate a few floats for the Rose Parade
  • I love to be silly and just have FUN – in my business and in life. (YES, your business can be and should be fun.)
  • I LOVE cruising and could live on a cruise ship out in the open sea – that would be most amazing
  • In the 6th grade, I wrote a 50-page story that was privately published. I also received an awesome letter from a book publisher praising my creativity
  • I am currently married to my second husband, Mike, who is my soulmate
  • I have three grandsons
  • I have degrees in psychology and sociology

Why I Believe Alignment Matters

One of the reasons so many people struggle with visibility and client attraction is because they’re trying to use someone else’s path.

The truth is there isn’t one right way to attract clients.

Over the years, I’ve discovered that people are naturally wired to attract clients in different ways.

Some are Catalysts who inspire action and momentum.

Some are Connectors who thrive through relationships.

Some are Guides who love helping people navigate challenges.

Others are Speakers, Storytellers, Teachers, or Writers.

None of these styles are better than the others.

The key is understanding how you’re naturally wired so you can build your business around your strengths instead of constantly fighting against them.

That’s exactly why I created the :
Discover Your Client Attraction Style Quiz.

Because when you understand your natural client attraction style, visibility feels easier, your message becomes stronger, and attracting clients starts to feel far more aligned and sustainable.

The goal isn’t to become someone else.

The goal is to become more of who you already are.

What I Help My Clients Create

Together, we focus on building a business that feels authentic, sustainable, and profitable. I help my clients:

  • Clarify their message so the right people instantly understand how they can help
  •  Choose visibility and client-attraction strategies that fit their strengths and personality
  • Develop genuine trust and connection with their audience
  • Create simple systems that naturally turn attention into clients
  • Build a business that feels aligned with who they are

Because I don’t believe you should have to become someone you’re not just to grow your business.

A Few More Things

Over the years I’ve been fortunate to help hundreds of entrepreneurs gain clarity, confidence, and momentum in their businesses.

I’ve coached inside Iman Aghay’s high-end coaching programs, received an endorsement from Noah St. John, been featured on Fox, Huffington Post Live, eHarmony, Women Speakers Association TV, and other media outlets, and become an international bestselling author.

What means the most to me are the messages from clients who tell me:

  • I finally know what to say.
  • I finally feel confident.
  • I finally have clients I love working with.
  • I finally have a business that feels like me.

My mission is simple:

To help you build a business that’s aligned with your strengths, reflects your values, and gives you the freedom to make the impact you’re here to make.

– A business that supports your income.
– A business that supports your lifestyle.
– A business that allows you to make the impact you’re here to make.

And if I can help you do that, I’d be honored to be part of your journey.

Ready to Take the Next Step?

Explore Ways to Work With Me



I’ve been honored to coach inside Iman Aghay’s high-end program,
receive an endorsement from Noah St. John, and collaborate with leading experts.
Here’s what clients have to say…”